gaming apps

From sleeper hit to global chart topper

Whether you're launching your first title or scaling your next breakout hit, profitable players at massive scale are within reach.

Big reach for studios with big ambitions

1B+

Daily active users across 10,000+ apps

up to

60s

Fullscreen video & playable ad formats

$11B+

Annual ad spend on AppLovin Ads

Every game grows differently. Your UA strategy should too.

AppLovin optimizes for the outcomes that fit your growth strategy.

Ad ROAS

Maximize ad revenue

For ad-monetized games focused on maximizing player lifetime ad revenue.

IAP ROAS

Drive in-app purchases

For games driven by in-app purchases and long-term player value.

BLENDED ROAS

Hybrid monetization

Turn engagement into durable revenue with the industry's leading monetization stack.

COST PER PURCHASE

Efficient conversions

Ideal for subscription or purchase-driven titles focused on efficient conversion.

COST PER EVENT

Meaningful milestones

Toward meaningful player milestones like tutorial completion, achievements, or first-session length.

Put your revenue to work

Monetization and user acquisition aren't separate problems. They're the same engine.

Use Max and AppLovin Ads together

Your revenue should work as hard as you do. Reinvest earnings from Max into user acquisition with AppLovin Ads and turn momentum into chart-climbing growth.

Your growth story starts here

Revenue is up 300% and multiple titles have ranked high on global game store charts. AppLovin's Ads and Max have been the engine behind every milestone.

Serena Sa

VP Marketing, Happybits

Every stage. One engine.

Wherever you are in your growth journey, AppLovin will help you get to the next level.

Soft launch

Test marketability, find your best creatives, and identify the audiences that convert.

Global launch

Expand your reach, attract high-value players, and grow your user base worldwide.

Hyperscale

Smarter optimization and advanced targeting that keeps mature games growing.

Launch fast. Scale faster.

No complex setup. No expertise needed.

Connect your measurement partner

Integrate with AppsFlyer, Adjust, Singular, Kochava, Tenjin, or Branch to start measuring performance and campaign outcomes.

Upload your creatives

Bring your videos and playables. The more creative variety you provide, the faster the engine can identify what performs best.

Set up and launch

Set your optimization strategy, define your targets, and launch. AppLovin automatically optimizes bidding, targeting, and creative selection.

Common questions

Should I expect to grow my app further with ad-based ROAS campaigns?

Yes. Ad-based ROAS campaigns help publishers scale by optimizing toward users who generate short and long-term ad revenue.

Can the impact be significant enough to change the trajectory of my business?

For many studios, yes. AppLovin has helped games grow from early traction to global scale through compounding monetization and user acquisition growth loops.

What do I need to start running Ad ROAS campaigns with AppLovin Ads?

You'll need a live app, Max integrated for monetization, an MMP, creative assets, and a defined campaign goal.

Can AppLovin Ads campaigns scale all types of games?

Yes, whether your game is ad-monetized, IAP-driven, or a hybrid of both, AppLovin has a campaign type built for your business model.

Does AppLovin Ads cost money to use?

There are no upfront platform fees to get started. You control your campaign budgets and only pay for the advertising spend you run through the platform.

Is my app a fit for AppLovin Ads?

AppLovin supports a wide range of gaming apps. Before launching campaigns, apps are reviewed to ensure they meet our policies for demand partners.