AppLovin | About us

We grow businesses profitably

AppLovin empowers people to build businesses bigger than they ever imagined.

Great products win

Performance, not pitches

We invest in making the best possible advertising platform, not in sales presentations.

Built for any size business

Our customers don’t need to be marketing experts. If you have a great product, AppLovin scales it.

The math has to work

For every dollar an advertiser spends, they have to make more on the other side. And advertisers spend over $11B on our platform annually.

Adam Foroughi

Founder & CEO of AppLovin

We don't sell the belief that something worked. We sell the actual fact that something worked, and we can measure everything.

AppLovin was founded in 2012 by a handful of performance marketers with an $8 domain.

Over the past 14 years, we've built one of the largest advertising platforms in the world — by doing one thing relentlessly well: helping small businesses become big.

Early on, we partnered with indie studios and helped them grow into 9- and 10-figure giants. We grew the mobile gaming industry, and AppLovin grew with it.

Today, AppLovin powers the vast majority of major mobile games. Now we’re doing for consumer brands what we did for indie game studios — and we're just getting started.

What we've accomplished

Founded

Bootstrapped, so we’ve been focused on profitability from the beginning.

Profitable within 8 months. $1M/month run rate.

Turned down a $600M all-cash acquisition offer to keep building.

Started buying game studios to train our models on first-party data.

Launched first Axon machine learning model.

IPO'd at a $28B valuation. Nasdaq: APP.

Generated $1B+ EBITDA.

Launched Axon 2.0, accelerating revenue growth for us and our customers.

Onboarded our first ecommerce clients to our ad platform.

Sold portfolio of game studios to fully focus on our ad platform.

Launched self-service ad platform on a referral basis.

Opened AppLovin Ads to all advertisers.