consumer brands

Find your next million customers

Your customers are playing mobile games. We'll introduce you.

Loved by leading brands

Your customers play mobile games

1 billion+ people game every day

Over an hour of daily play

Mobile gamers are mainstream consumers with real buying power. Most spend over an hour a day playing while commuting, between meetings, and waiting in line.

They're focused, not scrolling

Distraction-free environment

Games hold attention on one screen at a time. No feed to scroll, nothing competing for attention - just a relaxed, locked-in window.

And they pay attention to ads

35 seconds median engagement

AppLovin Ads are fullscreen videos shown between levels or that people choose to watch in exchange for rewards.

Choose who you reach

Whether you want to maximize overall scale or break into new audiences, AppLovin’s AI engine finds customers who fit your goals.

Universal

Maximize ROAS or purchases across all customer types, regardless of prior purchase history.

Prospecting

Convert net-new customers. Grow your customer base or new-customer revenue.

Discovery

Reach people who've never visited your site and turn them into first-time customers.

Set your growth target. Then exceed it.

Choose the outcome that matters most to your business and watch it become your new baseline.

ROAS

Maximize revenue from every dollar you spend.

Purchases

Drive purchases of any size at or below your target cost.

Leads

Reach people most likely to be qualified prospects.

In-app events

Optimize for the actions that matter inside your app.

80% of web conversions happen within 24 hours of click

$100K+ in daily ad spend reached within days of launch

70% of web brands see higher customer LTV with AppLovin vs. other platforms

Go live in under an hour

No complex setup. No expertise needed.

Connect your

Website
App
Integrate the AppLovin Pixel through the Shopify App Store or Google Tag Manager.

Upload your creatives

Bring your videos, statics, and playables. The more creative variety you provide, the faster the engine can identify what performs best.

Set up and launch

Launch your first campaign in minutes. Set your goals and budget, and AppLovin Ads automatically optimizes bidding, targeting, and creative selection.

Common questions

What types of products can I advertise on AppLovin?

AppLovin Ads supports sales of physical ecommerce products, as well as digital products, subscriptions, and services across web and app businesses.

What do I need to get started?

Getting started is easy. For web advertisers, install the AppLovin Pixel through the Shopify App Store or Google Tag Manager. For app advertisers, integrate your MMP. Then set up your campaign and define your goal and budget. Upload your existing creative assets and use AppLovin’s AI ad generation tools to build additional assets. Once you launch, AppLovin Ads automatically targets the right users and optimizes toward your goal.

What budget do I need to get started?

You can launch on AppLovin Ads with a budget as low as $10/day. Launch campaigns with a budget that fits your business and scale as you see results.

Can I use the creatives I'm already running elsewhere?

Yes. You can upload your existing creative assets, including videos and images, into creative sets on AppLovin Ads. For best results, we recommend uploading as many creatives as possible. Greater volume and variety give AppLovin Ads more to evaluate, allowing it to select and show the best-performing ad for each impression.

Where do AppLovin ads show up?

Ads appear in a variety of top-rated mobile games, including Subway Surfers, Candy Crush, Sudoku, Solitaire, and Words With Friends.