ad experience

WHY MOBILE GAMES

Ads people actually watch and engage with

AppLovin ads appear in mobile games and get up to 60 seconds of guaranteed attention.

1B+

Audience reach

35s

Median watch time

10s

Minimum watch time

Like a mini TV commercial, but fully measurable

Games hold attention one screen at a time: no feed to scroll, no competing content.

Gameplay

• Interstitial
• Rewarded

Your ad is shown at natural breaks in gameplay, such as between levels. Users must watch at least five seconds before they can skip.

AD · PART 1

Portrait video

The first part of an AppLovin ad is a portrait (9:16) video. It is unskippable for 5 seconds in interstitial placements, and up to 60 seconds in rewarded placements.

AD · PART 2

Interactive page

An interactive follows the video and is an additional opportunity to reinforce your message, ensure users remember your brand, and drive engagement.

AD · PART 3

Dynamic catalog

Follows the Interactive with products or offers personalized for each user. Sync your catalog with just a few clicks, and a dynamic catalog is automatically generated.

• Products are dynamically selected based on user behavior and intent signals.
• Sync your existing product catalog with a few clicks. We handle the rest.

See how brands bring their AppLovin ads to life

Launching your first title or scaling your next big game. Profitable players at massive scale are within reach.